Tag: 3D Product Visualization

Seeing More, Wanting More? A TAM2-Based Consumer Psychology Analysis of 3D Product Visualization and Online Purchase Intention

Feng-Chao Yang* Department of Accounting and Information Da-Yeh University, Taiwan DOI: 10.5281/zenodo.17845605 This study examines the factors influencing consumer adoption of 3D product visualization in online shopping by extending the Technology Acceptance Model 2 (TAM2). Survey data from 309 online Read More …