Tag: FMCG Sector

Impact of Advertising on Consumer Patronage: Evidence from Nestlé Nigeria Plc

ADEYEMI Mary Funmilayo*¹, YAQOOB J², BAANU Olayinka B.³, Adetunji Mary Funmilayo ¹ Department of Business Administration and Accountancy, Oyo State College of Agriculture and Technology, Igboora DOI: 10.5281/zenodo.16628192 This study investigates the impact of advertising on consumer patronage, using Nestlé Read More …