Esther Olajumoke Adeagbo, PhD* & Oluwatoyin Ibulun Fasipe Department of English Ajayi Crowther University, oyo DOI: 10.5281/zenodo.21810691 Pragma-semiotic analysis has attracted considerable scholarly attention for its capacity to explain how language and other semiotic resources interact to create meaning in Read More …
Tag: Consumer behaviour
Drama in Advertisement as a Tool for Telecommunication Networks
Eziwho Emenike AZUNWO, PhD* Department of Theatre & Film Studies Faculty of Humanities Rivers State University Port Harcourt Rivers State Nigeria DOI: 10.5281/zenodo.17477198 Drama has been effectively explored by many industries in advertising their brands. This paper explores the effectiveness Read More …
