Eziwho Emenike AZUNWO, PhD* Department of Theatre & Film Studies Faculty of Humanities Rivers State University Port Harcourt Rivers State Nigeria DOI: 10.5281/zenodo.17477198 Drama has been effectively explored by many industries in advertising their brands. This paper explores the effectiveness Read More …
Tag: Customer Loyalty
Impact of Advertising on Consumer Patronage: Evidence from Nestlé Nigeria Plc
ADEYEMI Mary Funmilayo*¹, YAQOOB J², BAANU Olayinka B.³, Adetunji Mary Funmilayo ¹ Department of Business Administration and Accountancy, Oyo State College of Agriculture and Technology, Igboora DOI: 10.5281/zenodo.16628192 This study investigates the impact of advertising on consumer patronage, using Nestlé Read More …
