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Impact of Advertising on Consumer Patronage: Evidence from Nestlé Nigeria Plc

ADEYEMI Mary Funmilayo*¹, YAQOOB J², BAANU Olayinka B.³, Adetunji Mary Funmilayo ¹ Department of Business Administration and Accountancy, Oyo State College of Agriculture and Technology, Igboora DOI: 10.5281/zenodo.16628192 This study investigates the impact of advertising on consumer patronage, using Nestlé Read More …

Perception and attitudes of students towards Computer Based Test in Education courses in Federal College of Education, Zaria: Counselling implications

Taofeeq Sola Salaudeen* Department Of Guidance And Counselling, Federal University Of Education, P.M.B. 1041, Zaria. Nigeria. DOI: 10.5281/zenodo.16539068 This study explored students’ perceptions and attitudes toward Computer-Based Tests (CBT) at the Federal College of Education, Zaria. A descriptive survey design Read More …

Effect of Roasting, soaking and Alkaline Treatment on Chemical properties of Neem Seed ( Azadirachtaindica A. juss )

SALAMI Latifat Olajumoke*1, AKINOSO Rahman 2, SANNIL ateef Oladimeji 3, OMONIYI Oluleye 4, KAJIHAUSA Olatundun 5, ADEBAYO Kafayat O. 6. 1,2 Department of Food Technology, University of Ibadan. 3,5,6 University of Agriculture Abeokuta. 4 Department of Wood Engineering, University of Read More …

Comparison of the strength of Modified Extended Median Test for c matched samples and Extended Sign Test by Rankusing a random sample of a certain specie of Bat that were offered dose levels of certain drugs to reduce heartbeat.

1,2 Okeh UM*, 3 Nwuzor O and 1 Igwe ST. David Umahi Federal University of Health Sciences (DUFUHS) Uburu, Nigeria. DOI: 10.5281/zenodo.16446919 Background Non-parametric tests are those tests normally applied in situations where there are violations of the normality and Read More …

An Overview of Solar Energy as Eco-Sustainable Renewable Energy Solution to Energy Crisis in Nigeria.

1 Oginni O.T.*, 1 Olagunju M.O., 2 Ayodele A.T., 2 Olaluyi O.J. and 2 Ojo A.F. 1 Department of Mechanical Engineering, Bamidele Olumilua University of Education, Science and Technology, Ikere-Ekiti, Nigeria., 2 Department of Electrical Electronic Engineering, Bamidele Olumilua University Read More …

An Enhanced Negation Handling Technique with Naïve Bayes for Twitter Opinion Mining

Baba Hallah 1*, Aliyu A. A. 1, Muhammad A. A 1, Mohammed I. 1, Abdulkadir S. 2, Abubakar M. A. 2 1 Department of Secure Computing, Kaduna State University., 2 Department of Informatics, Kaduna State University. DOI:10.5281/zenodo.16436985 Sentiment analysis is Read More …

Teaching Practice and Academic Performance in Nigerian Colleges of Education: A Comparative Analysis

1 Rabi Barau (PhD) & 2 Yussuf Yakubu* 1 Department of Curriculum and Instruction, Federal University of Education, Zaria, Nigeria. 2*Department of Computer Science, Federal University of Education, Zaria, Nigeria DOI: 10.5281/zenodo.16420695 This study examines how Teaching Practice (TP) internships Read More …

IKRJAHSS Volume-1, Issue-3 (July-August) 2025

A Descriptive-Comparative Analysis of the Impact of Machine Translation on the Rhetorical Features of AI-Generated Political Speeches 1 Arqam Nasim Aziz Qabaha*, 2 Tahani R. K. Bsharat 1,2 An-Najah National University. DOI: 10.5281/zenodo.16877130 Full Text in PDF Abstract Analysis of Read More …

IKRJAHSS Volume-1, Issue-2 (May-June) 2025

Teaching Practice and Academic Performance in Nigerian Colleges of Education: A Comparative Analysis 1 Rabi Barau (PhD) & 2 Yussuf Yakubu* 1 Department of Curriculum and Instruction, Federal University of Education, Zaria, Nigeria. 2*Department of Computer Science, Federal University of Read More …

IKRJMS Volume-1, Issue-3 (July-August) 2025

Pharmaceutical Interventions in Drug-Related Problems in a Hospital Setting Ana Clara Saturnina dos Santos de Castro 1, Lorena Castro Alves 1, Pamela Alejandra Escalante Saavedra 2*, Rodrigo Luís Taminato 3, Emília Vitória da Silva 1 1 University of Brasília, 2 Read More …