Ana Clara Saturnina dos Santos de Castro 1, Lorena Castro Alves 1, Pamela Alejandra Escalante Saavedra 2*, Rodrigo Luís Taminato 3, Emília Vitória da Silva 1 1 University of Brasília, 2 Federal Council of Pharmacy, 3 Federal University of Goiás. Read More …
Category: IKR Journal of Multidisciplinary Studies (IKRJMS)
Impact of Advertising on Consumer Patronage: Evidence from Nestlé Nigeria Plc
ADEYEMI Mary Funmilayo*¹, YAQOOB J², BAANU Olayinka B.³, Adetunji Mary Funmilayo ¹ Department of Business Administration and Accountancy, Oyo State College of Agriculture and Technology, Igboora DOI: 10.5281/zenodo.16628192 This study investigates the impact of advertising on consumer patronage, using Nestlé Read More …
Effect of Roasting, soaking and Alkaline Treatment on Chemical properties of Neem Seed ( Azadirachtaindica A. juss )
SALAMI Latifat Olajumoke*1, AKINOSO Rahman 2, SANNIL ateef Oladimeji 3, OMONIYI Oluleye 4, KAJIHAUSA Olatundun 5, ADEBAYO Kafayat O. 6. 1,2 Department of Food Technology, University of Ibadan. 3,5,6 University of Agriculture Abeokuta. 4 Department of Wood Engineering, University of Read More …
Comparison of the strength of Modified Extended Median Test for c matched samples and Extended Sign Test by Rankusing a random sample of a certain specie of Bat that were offered dose levels of certain drugs to reduce heartbeat.
1,2 Okeh UM*, 3 Nwuzor O and 1 Igwe ST. David Umahi Federal University of Health Sciences (DUFUHS) Uburu, Nigeria. DOI: 10.5281/zenodo.16446919 Background Non-parametric tests are those tests normally applied in situations where there are violations of the normality and Read More …
An Overview of Solar Energy as Eco-Sustainable Renewable Energy Solution to Energy Crisis in Nigeria.
1 Oginni O.T.*, 1 Olagunju M.O., 2 Ayodele A.T., 2 Olaluyi O.J. and 2 Ojo A.F. 1 Department of Mechanical Engineering, Bamidele Olumilua University of Education, Science and Technology, Ikere-Ekiti, Nigeria., 2 Department of Electrical Electronic Engineering, Bamidele Olumilua University Read More …
An Enhanced Negation Handling Technique with Naïve Bayes for Twitter Opinion Mining
Baba Hallah 1*, Aliyu A. A. 1, Muhammad A. A 1, Mohammed I. 1, Abdulkadir S. 2, Abubakar M. A. 2 1 Department of Secure Computing, Kaduna State University., 2 Department of Informatics, Kaduna State University. DOI:10.5281/zenodo.16436985 Sentiment analysis is Read More …
THE IMPACT AND IMPORTANCE OF HEALTH-RELATED INTERVENTIONS DURING MIDLIFE ON OLD AGE
Kaavya Sawhney* National Institute of Fashion Technology, New Delhi The relationship between lifestyle factors and physical function in later life is a growing area of research, with multiple studies examining how midlife behaviors affect health outcomes in older adulthood. This Read More …
SHAPING PERCEPTIONS: CONSUMER BEHAVIOR TOWARD LAB-GROWN AND NATURAL DIAMONDS
Shruti Batra* National Institute of Fashion Technology, New Delhi India is producing more lab-grown diamonds (LGDs), which have completely changed the perceptions surrounding natural diamonds. More and more young people opt for lab-grown because they are longer-lasting and cheaper. With Read More …
THE FUTURE OF EYEWEAR: TECHNOLOGICAL INNOVATIONS, USER PREFERENCES, AND DESIGN OPPORTUNITIES
Siddhesh Sharma* National Institute of Fashion Technology New Delhi, India The innovative fusion of technology, design, and sustainability enables new opportunities for advanced human-computer interaction, health applications, and user-centric experience. This paper presents an integration of the nine seminal studies Read More …
UNRAVELING THE MIND: PSYCHOLOGICAL DETERMINANTS OF SUSTAINABLE FASHION CONSUMPTION
Sara Rizvi* National Institute of Fashion Technology, Delhi The purpose of this paper is to explore the psychological factors that encourage the consumers intentions and behaviours while making purchases related to sustainable fashion. As the fashion industry faces extreme pressure Read More …
